When Perception Reverses
Explore how beliefs, stories, and attention shape your experience. Discover new possibilities through Reality Experiments.
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Explore how beliefs, stories, and attention shape your experience. Discover new possibilities through Reality Experiments.

Most of us learned to believe that life happens to us and that the world around us determines what we feel inside. It's such a familiar way of seeing things that we rarely stop to question it.
But our beliefs, expectations, memories, and the meanings we give to events are participating in our experience all the time. Two people can encounter the same situation and live through very different inner worlds.
When we begin to recognize that participation, something interesting becomes possible. Instead of spending all our energy trying to rearrange what happens around us, we can become curious about what we're bringing to the experience ourselves.
That curiosity is where the reversal begins.
Explore the extraordinary possibilities of ordinary life through 17 practical experiments in Everyday Awe & Wonder.
Printable experiment cards, complete instructions, and a companion Field Journal. Digital collection: $19.
No special beliefs required. Just a willingness to explore and discover what you notice for yourself.


The Department of Nothing to See Here has somehow managed to publish a book without a story. No plot, no villain, and apparently no one thought to ask where the ending went.
What you'll find instead are 49 unusual invitations to explore the curious things we think, imagine, and experience. Each case offers a little humor, something to try, and a question worth considering. There are no correct answers, and you can investigate the cases in whatever order you like.
64-page digital book · $9

I'm Todd Adams, the creator of When Perception Reverses and Reality Experiments.
This work grew from a curiosity about the everyday experiences we take for granted, the stories we build around them, and what becomes possible when we begin looking again.
My purpose isn't to hand you another set of beliefs. It's to offer practical experiences, questions, and opportunities to discover what is true for you.
If you're interested in the experiments, the developing book, or exploring a collaboration, you're welcome to get in touch.
New Reality Experiments, curious questions, unexpected discoveries, and updates from When Perception Reverses. Delivered occasionally, without the noise.
The Department of Nothing to See Here has opened seven investigations into some rather peculiar human activities, including arguments that continue after everyone has left and opinions that apparently require protection from injury.
You're invited to examine the evidence, try a few things yourself, and decide what you make of it. The Department has reached no official conclusions, which hasn't stopped it from producing a remarkable amount of paperwork.
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